Privacy Policy
BlueSky Property Management (BlueSky PM, LLC)
1. About This Policy
BlueSky PM, LLC, doing business as BlueSky Property Management (“BlueSky,” “we,” “us,” or “our”), is a residential property management company in Charlottesville, Virginia. This Privacy Policy describes the information we collect through blueskypm.com (the “Site”) and how we use and share it.
This Policy covers the Site only. It does not cover:
- Our listing, application, resident, and owner pages hosted by AppFolio, Inc. at
blueskypropertymanagement.appfolio.com. Those pages are operated by AppFolio and carry AppFolio’s own privacy policy and terms. When you click through to a listing, application, or portal, you leave this Site. - Information collected offline or under signed leases, management agreements, and association contracts, which is governed by those agreements and applicable law
- Third-party websites we link to
2. Information We Collect
2.1 Information You Provide
- Name, email address, phone number, and mailing address, through contact forms, owner inquiry forms, and showing requests
- Property address, unit count, and property type, through owner and association inquiry forms
- Desired move-in date, budget, bedroom count, and pet information, through rental inquiries
- Maintenance issue descriptions and photographs
- The content of messages you send us
Rental application information — including employment, income, rental history, references, date of birth, government-issued identification, and Social Security number or ITIN — is collected through our application platform, not through this Site’s marketing pages. See Section 6.
2.2 Information Collected Automatically
- IP address and the general location derived from it
- Browser type, operating system, and device type
- Pages and listings viewed, time on page, and click behavior
- Referring website or advertisement
- Cookie and device identifiers
- Date and time of access
2.3 Information From Others
- Consumer reporting agencies and screening vendors, in connection with rental applications
- Advertising and analytics platforms
- Listing syndication sites and lead services, when you inquire through them
- Property owners, employers, and prior landlords, for verifications you authorize
- Public property and tax records
3. How We Use Information
We use this information to respond to your inquiries; to market and advertise available properties and our management services; to process rental applications and conduct screening; to provide property management, leasing, maintenance, and association management services; to communicate about your tenancy, ownership, or association; to operate and secure the Site; to measure our advertising; to detect fraud and rental scams; to comply with our legal, licensing, and recordkeeping obligations; and to establish or defend legal claims.
We do not use protected-class characteristics to target or exclude anyone from housing advertising. See Section 5.5.
4. Cookies, Analytics, and Advertising
The Site uses:
- Necessary cookies, which keep the Site working and secure
- Analytics tools — Google Analytics — to understand traffic and which listings draw interest
- Advertising cookies, pixels, and tags — Google Ads and the Meta (Facebook and Instagram) pixel — to advertise our services and available properties and to measure those ads
- Form and CRM tools — submissions from our website forms are routed to Aptly, the platform we use to track inquiries and manage follow-up
When you use the Site, these advertising and analytics partners may receive information about your visit, including identifiers and pages viewed, and may combine it with data they hold from other sites. Under some states’ privacy laws this is treated as targeted advertising, and may be treated as a sale or sharing of personal data even though no money changes hands.
Your choices. Most browsers let you block or delete cookies; blocking necessary cookies may break parts of the Site. You can also use the Google Analytics opt-out browser add-on, the ad settings in your Google and Meta accounts, and the DAA WebChoices and NAI opt-out tools. To ask us to stop using your information for targeted advertising, email hello@blueskypm.com.
Payments. We do not process payments on this Site. Rent, application fees, and other payments are handled by AppFolio and its payment processors under their own terms. We receive confirmation and limited transaction details, not full card or bank account numbers.
5. Text Messages, Email, and Calls
5.1 What We Collect for SMS
For our text messaging program we collect your mobile telephone number, the record of your opt-in (the date, time, and method by which you consented), the content of messages exchanged with us, and delivery and opt-out status. We use RingCentral as our telephone and messaging provider.
5.2 How We Use It
We use this information only to send and receive the messages described in Sections 11 and 12 of our Terms of Service — inquiry responses, showing scheduling, application status, maintenance coordination, rent and account notices, and property or community notices — and to maintain records of consent and opt-out as required.
Consent to receive text messages is not a condition of renting, applying, or purchasing any property, product, or service from us.
5.3 Mobile Information Is Not Shared
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service and our messaging provider, is permitted solely to operate the messaging program. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell mobile telephone numbers or SMS consent data, and we do not include them in any advertising, analytics, or lead-sharing arrangement.
5.4 Opting Out
Reply STOP to any message to stop receiving texts, or HELP for assistance. You may also opt out by emailing hello@blueskypm.com, calling 434-295-4663, or telling any BlueSky staff member. We honor opt-out requests made by any reasonable means.
Message frequency varies. Message and data rates may apply. Full messaging disclosures — opt-in and opt-out methods, message types, frequency, and carrier fees — are in the SMS Terms at Sections 10 through 17 of our Terms of Service.
5.5 Housing Advertising and Fair Housing
When we advertise housing online, we use only targeting options permitted for housing advertising by the applicable platform. We do not target or exclude audiences based on race, color, religion, national origin, sex, elderliness, familial status, disability, source of funds, sexual orientation, gender identity, military status, or any other protected characteristic under federal or Virginia law.
6. Rental Applications and Tenant Screening
Rental applications are submitted through AppFolio, not through this Site’s marketing pages. If you apply:
- We use one or more consumer reporting agencies to obtain credit, criminal, eviction, and rental-history reports. The agency’s name and contact information are provided as part of the application process.
- Screening is governed by the Fair Credit Reporting Act. If we take adverse action based in whole or in part on a consumer report — denial, a higher deposit, a required guarantor, or conditional approval — you will receive an adverse action notice identifying the agency, stating that the agency did not make the decision, and explaining your right to a free copy of the report within 60 days and to dispute its accuracy.
- The consumer reporting agency does not make rental decisions and cannot explain why an application was denied.
- Application fees and application deposits are handled under Va. Code § 55.1-1203. Current amounts and refund terms are stated on the application.
- Application information is used to evaluate your application, to comply with law, and, if you become a resident, to administer your tenancy.
Our written tenant selection criteria are available on request at leasing@blueskypm.com.
7. How We Share Information
We share personal information with:
| Recipient | Purpose |
|---|---|
| Property owners and association boards we represent | Reporting on inquiries, applications, leasing, maintenance, and account status for their property |
| AppFolio, Inc. | Property management platform, portals, payments, applications, and accounting |
| Aptly | Tracking inquiries, workflow, and follow-up communications |
| RingCentral | Telephone and text messaging |
| Consumer reporting and screening agencies | Tenant screening, with your authorization |
| Analytics and advertising platforms | Site measurement and advertising (Section 4) |
| Website host, email provider, and IT vendors | Hosting, security, backup, and support |
| Maintenance vendors and contractors | Scheduling and completing work |
| Insurance carriers, banks, and accountants | Claims, trust and operating accounts, and required reporting |
| Attorneys, courts, and collection agencies | Legal claims, unlawful detainer proceedings, and delinquent balances |
| Government agencies and regulators | Where required by law, subpoena, or court order |
| A successor entity | In a merger, acquisition, financing, or sale of our business |
Service providers are permitted to use personal information only to perform services for us.
We do not sell personal information for money, and as stated in Section 5.3, we do not share mobile opt-in data. As explained in Section 4, our use of advertising technology may be considered a “sale” or “sharing” for targeted advertising under some state privacy laws.
8. Retention
9. Security
We use administrative, technical, and physical safeguards intended to protect personal information, and we limit staff access to what a role requires. No system is perfectly secure, and we cannot guarantee the security of information transmitted over the internet.
Please do not send Social Security numbers, government-issued identification, bank account numbers, or financial documents through the Site’s contact forms or by unencrypted email. Use the secure application or portal, or ask us for a secure upload link.
10. Your Choices and Rights
To ask what information we hold about you, to correct it, to ask us to delete it, or to ask us to stop using it for advertising, email hello@blueskypm.com or write to the address in Section 13. We will verify your identity before acting on a request.
The Virginia Consumer Data Protection Act (Va. Code § 59.1-575 et seq.) gives Virginia consumers rights of access, correction, deletion, portability, and opt-out. It applies to businesses that process the personal data of at least 100,000 Virginia consumers in a calendar year, or at least 25,000 where more than half of revenue comes from the sale of personal data. Where the Act applies to us, we honor those rights and the appeal process it provides. Where it does not, we still consider requests received at the address above.
Some information cannot be deleted on request, including records we are required to keep under the Fair Credit Reporting Act, fair housing recordkeeping practice, tax and licensing rules, and lease, management, and association agreements.
Virginia consumers may contact the Office of the Attorney General, Consumer Protection Section, 202 North Ninth Street, Richmond, VA 23219, or https://www.oag.state.va.us/consumer-protection.
11. Children
The Site is not directed to children, and we do not knowingly collect personal information from anyone under 13. Rental applicants must be 18 or older. If you believe a child has provided us personal information, contact hello@blueskypm.com and we will delete it.
12. Changes to This Policy
We may update this Policy. The revised version will be posted here with a new “Last Updated” date and takes effect when posted.
13. Contact Us
BlueSky Property Management (BlueSky PM, LLC)
310 Old Ivy Way, Suite 204
Charlottesville, VA 22903
Privacy inquiries: hello@blueskypm.com
Phone: 434-295-4663
General: hello@blueskypm.com
Equal Housing Opportunity. BlueSky PM, LLC is a licensed real estate firm in the Commonwealth of Virginia.